News

Charm from Vityas

02.12.2005

Source: Evening Minsk

Opening the presentation of the new TV set last Friday, the director in marketing and quality of RUE Vityas, Aleksei Zhukovski, confirmed the success of a new set, named "Charm". This opinion is expressed not only by famous TV manufacturers from Vitebsk, but also by chief experts and retail sellers in the countries where Vityas products are sold. The high estimation worth much, especially that of customers from Russia, as there are 87 brands presented at the local market of TV sets. Having created a new set, Vitebsk manufacturers confirmed the high level of their products, and obtained the good chance to push the competitors. Aleksei Zhukovski called "Charm" a TV set of XXII century, and assured the press representatives that within next two year, there wouldn't be any manufacturer in the CIS, offering the set with similar characteristics and functions.

So, what features make a new Vityas design so unique? In fact, "Charm" incorporates state-of-the-art design decisions. Its name is not a case of random choice. One can call the design of a new TV set "Elite", and it will be absolutely fair. The new set advantageously differs from it's predecessors by the strictness of lines, laconism and elegance in appearance. If possible to say so, the designers dressed "Charm" in gentleman's tuxedo, sutured by the good tailor.

Vityas is well known by its achievements in the creation of ecologically pure products. The production and operation of products bring the minimal harm to environment, and the products themselves are safe for customer. In the development of the new set, the designers found the way to decrease the power consumption, in the same time increasing the comfort in watching TV programs. This feature is provided by the small sensor in the front panel, under the 54'' screen (called "economy sensor"). It determines the degree of luminosity in the premise and changes brightness and contrast of the picture. If you switch off the light in the room, in seconds the picture becomes softer; this allows saving both energy and your eyes. If bright sun suddenly looks into your room, the picture instantly becomes more contrasting - now, you won't miss any detail. Both the lab research and usage practice has shown the meaningful decrease of power consumption, resulted from the using of ecosensor. However, it is only one of much know-how, implemented in "Charm". One of its obvious advantages is the brilliant sound as well as the perfect picture. And you do believe, when you get acquainted with the device more closely, you soon appreciate this feature - and then realize, what you have been deprived of before!

For quick sound tuning, one can use so-called pre-settings - "Music", "Movie", "Speech". You do agree that it is normal, as different programs run with different sound tuning. If you didn't find the appropriate timbre, go to pre-settings "Master tune". It is provided with five-band equalizer (the sound is set by five frequency bands), which gives the possibility to reach the sound tracking of any quality!

It is natural that the new "Charm" set is a stereophonic one. It is provided with built-in NICAM function, allowing receiving high frequency stereo signal. Purchasing "Charm", you can thereby watch your lovely channels, including music channels from Russia in stereo mode. In part, "Cosmos TV" translates the stereo sound TV signal in cable nets in Minsk.

This is not at all yet. The new "Charm" also "knows" how to receive the stereo signal from external devises, such as VCR - so, if you have Charm completed with high-class video system, you get perfect audio & video center. Also, the system of video base expansion is available, which makes watching your lovely clips the especially pleasant thing!

If you are frightened with the abundance of extra functions - never mind, in fact you have no reasons to worry about. While the TV set is really cool, it is also very plain to control. However, the possibilities accessible for it's owner are just endless. The set also incorporates many scheme technique decisions, about which the owner can't even guess - however, they are very important, for instance, auto contrasting system or power anti-surge block.

Summarizing the impressions, one recognize Charm as a modern, in much degree advanced set, which currently has no analogues, at least in CIS. Its presentation is run these days in all the main cities of Belarus. Finishing the presentation in Minsk, Aleksei Zhukovski announced the beginning of unique Christmas and New Year AD action, which motto is " Our brand presents the price-down shifts, no family without gifts!" It is a marathon-like discount-selling program, which is running in all special Vityas shops, and in common shops of Belarus Trade Ministry as well.

Come and be sure that Vityas will surprise you not only with high quality goods!

Alexander Lvov
Translation by Tsimafei Tchistsiakov.